GroupM’s Gotlieb: 8K TV Coming In 2020, Thanks To Tokyo Olympics

By on 01/24/2014 5:44 AM @robertandrews

No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option.

In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger sets in small rooms like those in Tokyo, Japan.

“You need higher resolution and a bit of screen curvature to compensate. If you use the tv the way we do here, you don’t need those things – yet,” he says.

Gotlieb reckons the 2020 Summer Olympics in Japan could be a tipping point. “The Japanese government has already declared they won’t be covering the Olympics in HD, nor will they be covering it in 4K – they will, in fact be covering, it in something called 8K.

“There are already 8K sets on the (CES) floor. It creates all sorts of problems from a workflow standpoint, from a bandwidth standpoint. But problems exist so we can overcome them.”


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