AMSTERDAM — Level 3 is trying to help broadcasters and sports teams communicate with video in what exec James Taylor says they see as a problematic digital world.

In this video interview with Beet.TV at the recent IBC show, Level 3‘s EMEA cloud services director talks about the company’s Video Cloud service.

Level 3 recently sponsored the Tampa Bay Buccaneers American football franchise in a deal which sees it become the team’s internet network provider.

And Taylor says: “We’ve partnered with the Tennis Channel to provide the contribution feed out of the US Open.”