Magna Global, which recently announced an alliance with the  AOL unit, will be integrating into, allowing the big media agency to buy media against their client data segments via the platform, explains Michael Brunick, SVP for Programmatic at Magna Global, a unit of Interpublic’s IPG Mediabrands, in this interview with Beet.TV

We spoke to him at Advertising Week after he spoke in a session on programmatic moderated by Jay Sears.