NAPA, CA - — Many brands are beginning to ramp up their programmatic video buying along with cross-channel programmatic strategies, says Semhar Amdemichael, senior trading lead at Amnet Media Group, the trading desk for Aegis, in this video interview at TubeMogul‘s TubeMogul University customer event.
She focuses on luxury and retail brands and says leveraging private exchanges is a key growth driver for her clients. “They are eager to leverage data and take all these resources they have…and create a robust strategy for reaching consumers wherever audiences are,” she says. Clients are keen to test data-driven strategies, she adds.
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Posted on 10/23/2013 at 9:07 PM by Daisy Whitney