SAN FRANCISCO – Snappy TV, a small San Francisco-based start-up that ingests live events and allows publishers and advertisers to immediately edit and publish them to Twitter, is working with Heineken as the sponsor of thousands of video highlights that have been published on Twitter during the U.S. Open
On Thursday, we spoke with Snappy co-founder and creative director Stephen Weibel about the implementation with Heineken, other sporting events and conferences including next week’s TechCrunch Disrupt where Snappy will be publishing instant highlights.
In the video interview, we have added some examples of the U.S. Open highlights published on Twitter.
Update: Below is the clip of Serena Williams’ match point.
— US Open Tennis (@usopen) September 8, 2013