AMSTERDAM — At the International Broadcasting Convention, a video standard that enables high-quality live streaming from conventional HTTP servers took a step forward to satisfy content rightsholders.

Microsoft announced the next version of its forthcoming PlayReady digital rights management standard would support the so-called MPEG-DASH standard in Windows 8.1 and Internet Explorer 11.

“You can run Javascript-based DASH players on those platforms,” Microsoft principal architect Iraj Sodagar told Beet.TV in this video interview at the convention. “You don’t need to have a plugin DASH player in your device – as long as your device supports Windows 8.1 or IE 11.”

Streaming media providers Envivio and Wowz plus Fraunhofer FOKUS also used IBC to announce new support for MPEG-DASH. The standard uses adaptive bitrate detection to play back segments of videos for available network speeds.

Earlier this summer, Brightcove warned that early adoption of MPEG-DASH could lead to vendor dependence or lock-down.