COLOGNE — After buying specialist tag management service Satellite just this summer, Adobe has already integrated the outfit’s product line-up in to its own Marketing Cloud service suite.
Satellite claims to speed up clients’ website load times by consolidating external analytics and other server calls in to a single call.
“We focus on helping customers reduce the overhead from a content management perspective,” says Adobe strategic marketing exec for EMEA, Jamie Brighton, in this video interview with Beet.TV.
“That means assembling content that’s relevant for an individual in a just-in-time manner, at the last millisecond, without having to maintain a massive library of digital assets.”
Posted on 09/22/2013 at 8:23 PM by Robert Andrews