Comcast has finalized its acquisition of digital video ad services company FreeWheel, according to this report by Peter Kafka up on Re/code.  The deal could be worth as much as $375 million  In August we spoke with FreeWheel co-ceo Doug Knopper about the company and it’s plans for growth.   Knopper ...

Brands will be most successful in online video if they can approach budgeting from a “share shift” point of view, says Lisa Giacosa, SVP Global Social Media Director and Video Lead at Starcom MediaVest Group, in this interview with Erick Schonfeld, co-founder of Touchcast, at the ...

Personalized ads can deliver better results for brands when it comes to awareness as well as intent to purchase, says Oren Harnevo, CEO and co-founder of Eyeview, a personalized video ad platform, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. ...

The problem with the new native advertising concept, according to some display ad veterans, is – how can the format ever hit display’s heights when each new deployment may need to be customized for editorial fit? But Adam Singolda, CEO of a content discovery network that is also trying to deploy ...

BARCELONA — The move to native mobile advertising formats will give a much greater say to one of the most important participants in the mobile app ecosystem, according to mobile ad network InMobi. App developers, until now, didn’t have a say,” says the firm’s head of publisher-side ...

BARCELONA — The so-called “native advertising” opportunity, which sees straight-up display ads replaced by sponsorships that look like content, may be young – but mobile ad network InMobi is moving aggressively in its direction. “We’re going to break up the banners,” ...

Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US for Ebuzzing, an online video technology platform based in London  that’s been expanding in the US in the last year, in this interview with Ashley J. Swartz at ...

The online video business is still suffering from a lack of premium supply, says Charles Gabriel, VP Video Sales at AOL. But that’s one of the reasons AOL Video continued to grow its platform and ad offerings this past year, he says in this interview with Ashley J. Swartz at the recent Beet.TV ...

BARCELONA — How often is too often for developers to update their mobile apps? “We know companies doing updates at least on a weekly basis just to keep you live,” says Bruce Beckloff, corporate development head at Marmalade, a London agency whose technology helps developers deploy across ...

BARCELONA — Some may say the ad business is like a soap opera these days – but InMobi thinks it should come in “episodes”. “We came up with an episodic learning platform which uses a methodology to work with consumers campaign-to-campaign,” says mobile ad network ...

Video ad tech company Videology expects the growth of programmatic solutions for buying and selling television inventory and has become “fully integrated” with Nielsen TV data to empower ad buyers, the company announce today. Earlier this year, we spoke with Videology CEO Scott Ferber about the ...

Today, Adap.tv, the video advertising technology unit of AOL, announced the introduction of a product to power the programmatic buying of linear television ads. The company is debuting the technology with a deep integration with IPG’s Magna Global unit. Here is a statement from Magna Global President ...