NEW YORK – Nielsen is pursuing the growth in real-time bidding with new tools that help link programmatic buying to TV data, says Randall Beard, Global Head of Advertiser Solutions, Nielsen during an interview with Beet.TV.
“We are fueling programmatic buying and real-time bidding of digital audiences based on individual TV plans, so you can monitor your TV plan to see who hasn’t been exposed to TV and then drive your real-time bidding to only bid for those audiences in digital that haven’t seen your TV,” he tells Beet.TV. He adds that Nielsen has introduced those tools in only a few markets so far. Continue reading “Nielsen “Fueling” Real-Time Bidding for TV Planning”