Yahoo to Deliver Video via Personalized “Streams,” Will Scale Content via Third Parties, UGC

CANNES – Video will becoming increasingly delivered via a highly personalized “streams,” explains Erin McPherson who heads video at Yahoo, in this interview with Beet.TV. She explains the importance of the Summly integration — along with the the streaming delivery of content.

Scale is high on the agenda, with an eye on greater, more diverse video inventory culled via new content partners and from users.

Web originals remain important and there is a big emphasis on comedy with new programming from Jack Black and via licensing deal for the archives for Saturday Night Live.

By Andy Plesser on June 21, 2013June 22, 2013 @beet_tv

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Yahoo to Deliver Video via Personalized “Streams,” Will Scale Content via Third Parties, UGC

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