Following Digitas’ NewFront announcement last month with The Huffington Post that they will partner to provide real-time content distribution, Sprint will become the first Digitas client for this native ad distribution. Sprint has partnered with at this year’s Electronics Entertainment Expo to create a E3 VIP experience for those who cannot attend the event in LA scheduled for June 11 to June 13.

To promote Sprint’s E3 VIP, The Huffington Post will push out an event photo on the native ad unit each day of the event.

Beet.TV spoke with Anne-Marie Kline, Senior VP Marketing at Digitas, at the Digitas NewFront 2013 on May 2. We are republishing this video today.