AOL is seeking to syndicate video content, not just across websites and portals – but into proprietary video players, the first of which is Brightcove. The alliance allows Brightcove customers, such as the Weather Company, to pull videos from hundreds of AOL publisher partners into their Brightcove players, explains Frank Besterio, VP and head of business development for AOL On.
This process allows publishers to pull other content into their Brightcove player, giving them both access to additional editorial and a share of advertising revenue around the views.
We interviewed Besterio at the Streaming Media East conference where he was a speaker.
The agreement between Brightcove and AOL has been in place for two years.