At the first day of the Digital New Fronts in New York today, Microsoft presented its video portal of lifestyle channels called StageDoor, unveiled a series of new programming including an an 8-part documentary series about the impact of climate change, and touted its cross-device platform for video programming which includes MSN, Xbox and Windows 8.
For an overview on the new offerings, we spoke with Scott Ferris, GM of Microsoft’s TV and video advertising business group. We caught up with him on 10th Avenue outside the Marquee nightclub where Microsoft made its presentation.
More on today’s presentation reported by Todd Spangler at Variety and by Stuart Elliott at The New York Times.
