Month: April 2013

Television is moving from being organized around channels to brands, says Susan Lyne, AOL Brand CEO, in this video interview with Beet.TV at the AOL Digital NewFront event in New York.  Commenting on opportunities around branded content, Lyne, a veteran television executive, explains the value of deep brand association versus 30-second commercials.  

LONDON – SoundCloud, the Berlin-based sound sharing site, sees 10 hours of audio uploaded by users every minute, says Eric Wahlforss, Founder and CTO.  “It’s very much like YouTube or Instagram,” says Wahlforss. “On Instagram you share a photo, on YouTube you share video, on SoundCloud you share audio.” Beet.TV spoke with Wahlforss in this video […]

Today at the AOL Digital NewsFront  event, AOL and Nielsen announced an overnight ratings system for digital video, which is more TV-like but is drawn from a vast audience of Web users, says John Burbank, President of Nielsen Strategic Initiatives, in this interview with Beet.TV AOL is the first digital publisher to be part of […]

Goviral, the London-based, global  distribution platform for branded video, which was acquired by AOL in 2011, is launching today as part of “Be On,” the company announced at the AOL Digital NewFront event in New York.  Be On incorporates Goviral along with production and analytics services, the company said today. Last week in London, we […]

LONDON – Everyone is talking about how consumers’ electronic breadcrumb trails can make for highly effective digital media advertising campaigns. Two years ago, WPP’s GroupM launched Xaxis, an in-house division dedicated to leveraging  audience profiles to even better target marketers’ messages. “It’s an evolution of the role of the media agency,” Xaxis’ EMEA managing director […]

At the first day of the Digital New Fronts in New York today, Microsoft presented its video portal of lifestyle channels called StageDoor,  unveiled a series of new programming including an an 8-part documentary series about the impact of climate change, and touted its cross-device platform for video programming which includes MSN, Xbox and Windows […]

LONDON – Media planners are starting to consider video agnostically across all platforms, and the next step will be to understand whether they can reach the same consumers on TV and digital or if they need extended reach, says Owen Hanks, General Manager, Europe at YuMe, in this video interview with Beet.TV. “It’s about reaching your […]

LONDON – Over the last twenty years, the amount of news channels have increased by 700 percent, says Lippe Oosterhof, CEO of Livestation. With so many news channels, news rooms are competing for audiences. Livestation’s consumer platform, which allows users to watch live news across devices, also collects viewing data. This Livestation streaming data can be utilized by […]

LONDON – Retargeting opportunities across video and other channels are growing due in part to technology from Google’s DoubleClick and Videology, says Geoff Smith, Head of Activation at VivaKi, during an interview with Beet.TV at the recent FT Digital Media Conference in London.

LONDON – Performics, the Chicago-based unit of  Publicis Groupe, which has been implementing paid text search on YouTube channels for clients, is going to introduce direct response videos to these pages, says Michael Kahn, Global President of  Performics in this interview with Beet.TV We spoke with him last week at the Publicis Groupe investor day […]

LONDON – Using brand survey technology, Videology has discovered that online video with commercial TV ads increases brand awareness in triple-digit percentages, says Scott Ferber, CEO of Videology in this video interview with Beet.TV The survey tracked two alike groups and their spending. The group that was shown the ads, versus the group that was not, […]

HuffPost Live, the daily live talk and interactive program, will debut on the  AXS TV cable network, according to The New York Times.   The announcement of the new distribution deal is to to be made at the AOL Digital NewFronts event on Tuesday in New York. Earlier this year, we interviewed Huffington Post Media CEO […]

LONDON – With more than 1 billion users worldwide, advertising with Facebook can help brands reach more users, says Christian Hernandez, UK and Pan-Euro director of Facebook. Beet.TV spoke with him in this video interview at the FT Digital Media Conference. Hernandez says advertising with Facebook is compelling due to the scale of reach and the education […]

LONDON – For zeebox, the free “TV sidekick” app, being available for Android devices has been a longtime desire – and a challenge, says Anthony Rose, co-founder and CTO of zeebox. Beet.TV spoke with him in this video interview in London. Statistics show that there are more Android smartphones than iPhones in the U.S. – […]

LONDON – VivaKi has seen 150 percent growth year after year, says Kurt Unkel, president of products and solutions for VivaKi. Beet.TV spoke with Unkel in this video interview in London. The Chicago-based digital advertising solutions company is active across four channels: display, video, social and mobile. “The idea that I want to find an audience one time, […]

LONDON – WPP is eying investments and acquisitions around technology platforms which power media buying, says CEO Sir Martin Sorrell in this interview with Beet.TV.  He says we are now “math men not Mad Men,” a reference to the popular television show about advertising. In this extended conversation taped at the FT Digital Media Conference, […]

LONDON – The addition of online video to a TV buy can help combat “decay” once the TV ads end, says Alex Macnamara, UK Commercial Director, at Tremor Video in an interview with Beet.TV. Digital video can enhance the reach of a TV campaign both while it’s running and after it’s aired, he says, citing research […]

LONDON – Consumers expect more advertising than is currently being shown across four major devices: mobile, tablet, PC and television, says Tom Bowman, VP of Strategy and Sales Operations for BBC Worldwide. This information comes from a survey conducted by the BBC at the end of 2012 of 3600 people across 9 countries. To qualify, participants […]

LONDON – The Financial Times is using video to increase its profile, says Josh de la Mare, global editor for Financial Times Video. Beet.TV spoke with him in this video interview at the Financial Times headquarters. FT Video is beginning to use journalists who have typically focused on writing, but have some video experience, to […]

LONDON – Addressable advertising enables GroupM media agency Mindshare, to use their clients’ budgets in the most efficient way, says Norm Johnston, global digital leader for Mindshare Worldwide, in this video interview with Beet.TV Johnston says addressable advertising is improving with tools provided by GroupM’s Xaxis. “Now, that’s coming to TV. It’s coming to other media, as well, […]