PHOENIX — Several programmers are already delivering live TV content for Internet simulcast and many more will this year, predicts Noah Levine, Senior Manager of Product Evangelism at Adobe Video Solutions, in an interview with Beet.TV at the annual IAB Leadership Meeting.
"The industry is moving beyond video-on-demand to simulcast streaming," he explains. "We are seeing interest in simulcast and ESPN is one of the trailblazers. Fox News is doing interesting things as well as Major League Baseball." That includes bringing live content to Internet-connected devices. "By the end of the year, we are going to see more simulcast content through Internet-connected devices than ever before."
The challenge, though, will be in achieving scale and ubiquity. Bringing programming to digital devices involves new workflows, and media companies are looking for ways to avoid duplicative processes, he says. Adobe is aiming to help with its Adobe Pass tool that integrates with multichannel video providers to help them deliver TV Everywhere services.
"There are over 100 cable companies and some are quite large, but in order to scale across the nation, a media company needs to form an integration with each cable company."