Beets on the Move: Austin this Weekend, Cannes & London Next Month……

517701470.jpg
By on 03/05/2013 11:32 AM @

SXSW Logo

Heading to Austin!


Hope to see you this weekend at SXSW.  Let me know if you are around.  We'll be covering the show extensively.  Separately,  I will  be moderating a panel on Sunday as part of a leadership event hosted by Videology.  Stay tuned for a number of segments from the show and the Videology event.

Awesome IAB Conference in Phoenix

We are just finishing up publishing our coverage of the IAB Annual Leadership Meeting.  Lots of really interesting interviews with comScore, Nielsen, Videology, Collider Media, Tremor Media, Adobe, AOL, BrightRoll, Liverail, GroupM, The Weather Company, TubeMogul and others.  You can find all of our coverage here.   Congrats to Randy Rothenberg and the crew at the IAB for putting on an outstanding show.

Many thanks to Videology for sponsoring our coverage of the IAB event as well as the upcoming coverage of SXSW.

Snowed Out of Chicago!

Last week's blizzard in the Midwest knocked out our RTB leadership summit at VivaKi HQ  sponsored by TubeMogul.  Stay tuned for a new date.

Our Aweseome Event at NBC News with RAMP

Please check out our Big Data leadership event from last month, hosted by NBC News Digital and sponsored by RAMP.   You can find segments here with senior execs from NBC News, The New York Times, Fox News, Nielsen, Forrester Research, Digitas, Xaxis and RAMP.   Thanks to Ashley Swartz and Joanna O'Connell for moderating.

More Still from the Beet Retreat in Vieques

We have produced 75 video from our event last month – and we haven't yet published them all.  To see the 50+ clips to date, please find them here.  

Next Month in Cannes, London and New York

Heading overseas next month to cover MIPTV in Cannes, back to New York then over to London for an awesome Beet.TV Leadership event at the global headquarters of GroupM on April 24.  On April 25/26,  we will cover the Financial Times Global Media Summit. Then back to New York the following week to cover the the Digital News Fronts, which will be huge!

paidContent "Live" in NY on April 17

And please join us for the paidContent Live event, an essential media conference.  We are pleased to be a media sponsor.


Recent Videos
image
Hulu’s Naylor: Majority of Views Now in the Living Room

FOR LAUDERDALE –  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV He says that some 60% of viewers are now consuming content in their living ...

image
A Wonderful, Unexpected Run/Walk to Fight Cancer with Tracey Scheppach and David Moore

FORT LAUDERDALE –  Cancer has touched so many of us — and sometimes it hits very close to home.  Such is the case for SMG’s EVP Tracey Scheppach whose son Ryan, 9, is battling leukemia.  His official diagnosis is High Risk Pre-B ALL (Acute Lymphoblastic Leukemia).   Tracey has taken to ...

image
The Transformation of Television Advertising via Addressable is Inevitable, Videology’s Castree

FORT LAUDERDALE — It’s going to be gigantic when all the technology is in place – but why let the future get in the way of disrupting the present? “At end of 2015, we’ll be lucky if 3% of the total video universe is transacted programmatically,” ad tech firm Videology ...

image
Deduplicate Audiences With Cross-Media Planning: Nielsen’s Hohman

FORT LAUDERDALE — If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach – but, if some viewers saw your ad in both media, have you overpaid? Nielsen agency solutions MD David Hohman says new measurement tools like his own ...

Screen Shot 2015-01-30 at 12.28.37 PM
Full Ad Viewability Comes With A Price: Google’s Hong

FORT LAUDERDALE — So you’re an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for – today, that may be like cutting off your nose to spite your face. “They believe they should have always been paying for the viewable ...

image
MEC’s Shenan Reed: Programmatic Need Demystifying

FORT LAUDERDALE – Programmatic buying is a more automated process, but that doesn’t mean it’s less expensive, says Shenan Reed, President of Digital North America at MEC, at the Beet.TV executive retreat this past weekend. However, that is a popular misconception among some brands. ...

michael glantz revised
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads

FORT LAUDERDALE – Advertising technology company Simulmedia is aiming to link business outcomes to TV ads, says Michael Glantz, Manager of Business Development at Simulmedia at the Beet.TV executive retreat this past weekend. TV ads have been measured traditionally on reach and frequency, but layering ...

image
Xaxis and the Wharton Future of Advertising Program Join Beet.TV for Video Series of Industry Influencers

Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis ...

image
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

FORT LAUDERDALE — After the discovery that some advertisers were paying for video ads which were not being viewed by actual consumers, the Media Ratings Council last year defined a standard for “viewability”. Now some brands are finding a link between increased viewability and improved ...

image
Content Indexing As Important As Traditional Data Collection: Veenome CEO

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.” By ...

Screen Shot 2015-01-28 at 11.59.12 AM
AOL is Linking Content and Audience, Martinez explains

FORT LAUDERDALE – One of AOL’s goals these days is to help guide ad partners through the complexity of today’s digital marketplace, says Marta Martinez, Global Head of Video Sales, AOL Inc., at the Beet.TV executive retreat this past weekend. “A lot of my role is education and ...

image
Mediaocean Pursues Convergence Tools in 2015

FORT LAUDERDALE –  Media agency software giant Mediaocean has its sights set on convergence tools in 2015, says Cordie DePascale, VP Product & Partner Solutions at Mediaocean, at the Beet.TV executive retreat this past weekend. The company recently struck a partnership with Videology to integrate ...

loader