VIEQUES, PR – Social media has caused a shift in advertising.  Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, now, brands are able to become part of the conversation and actually interact with and engage their customers.  On a panel at the Beet.TV executive retreat  last month, digital consultant Ashley Swartz sat down with Digitas SVP and Managing Director Stephanie Sarofian to talk about this trend.

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