Videology Touts Addressable Advertising Breakthrough for Mobile Video

PHOENIX — Videology, the video advertising services company, has found the “Holy Grail,” the means to serve deeply addressable advertising into mobile and other digital devices, says Rich Astely, GM for Products, in this interview with Beet.TV

He says this new functionality at Videology has come via the acquisition and integration of technology of Austin-based Collider Media.

Astley’s comments about addressable mobile comes at 4:00 minutes into the clip.

Andy Plesser

Disclosure: Videology is sponsor of Beet.TV’s coverage of the IAB Annual Leadership Meeting.

By Andy Plesser on February 26, 2013April 4, 2013 @beet_tv

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Videology Touts Addressable Advertising Breakthrough for Mobile Video

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