Video Services Provider Katura Finds Big Upside in Enterprise and Higher Ed Customers

By on 02/11/2013 8:13 PM @

When open source video platform Kaltura first launched. it appealed primarily to the media vertical, as the media industry was the first to use video online.

However, CEO Ron Yekutiel tells us, that “with the message of openness and ease of integration and flexibility,” it became clear that Kaltura had the opportunity to appeal across a much more diverse spectrum of online video users and use cases.  Yekutiel spoke with us about how Kaltura is expanding into the arenas of education and enterprise in an interview at the recent Beet.TV executive retreat.

In higher education, Yekutiel says that Kaltura has begun developing solutions that integrate into learning management systems, like Blackboard, Sakai and Moodle that are already being used in schools.

Kaltura provides a plugin that allows schools to incorporate video into these systems, and is already being used in hundreds of schools.  We learned more about Kaltura’s integration with learning management systems from EMEA Account Director Sergio Cardoso at the Online Educa Conference in Berlin last December.

In the coming months, he says that Kaltura will expand their functionality in educational systems even further with lecture-capture, making it easier for schools to provide students with video content of lectures.  “We’re working to provide full solutions that would…make it easier, more affordable and more streamlined to capture lecture information.”

Yekutiel sees enterprise as similar to education because “training and education is something that you do at schools, but then again you do it at your workplace everyday.”  He says, “There’s no one centralized location within corporations to really harness the power of video or harness the power of rich media to enable you to do your job better.”  Kaltura is filling this niche with an enterprise solution that not only lets businesses use the platform to make videos public, but also to create a local video service—a “corporate YouTube”—where employees can access and share internal video content.

Megan O’Neill

Recent Videos
image
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

CANNES — The rise of automated, super-targeted advertising known as “programmatic” has been complex and fast. Sometimes, ad tech players have not helped themselves by obfuscating their offering in obtuse language. But one of the key execs in the space says he observers advertisers ...

image
Yahoo Now Reaches 188 Million Video Viewers: Utzschneider

CANNES — Yahoo arrived at Cannes last month ready to talk about video and programmatic. Lisa Utzschneider, the company’s SVP-Sales, Americas, observed that Yahoo’s video offerings now run the gamut from long-form original content (such as a custom opportunity for Honda in “Community”) to short ...

image
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis

CANNES — After a couple of years of estimates that upwards of 30% to 50% of online ad impressions may have been fraudulently served by nefarious bots, it has begun to seem like platforms have gotten across the problem. Try telling that to Lou Paskalis, who holds the marketing purse strings as Bank of ...

image
Vivaki, Cadeon: How Ad Agencies Are Rebooting Their Programmatic Ops

CANNES — For businesses that have often preached the dangers of operating in “silos”, it’s ironic how siloed ad agencies’ programmatic ad tech operations have been within their own companies. But that is now changing, with a couple of big agency initiatives to reboot how their ...

image
Bloomberg Focused On Hiring For Digital Age: Caine

CANNES — The ongoing digital explosion is shaking up operations for publishers and broadcasters around the world, and that means recalibrating the skills you need in your team. What does that mean for one of the world’s biggest business information media companies? Asked by Mindshare NA Chief ...

image
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’

The whole of the communications business is being shaken up – and yet, one thing will remain exactly the same. “In 10 years time, as today, ideas will be king,” according to ad agency holding group Publicis’ CEO Maurice Lévy. Speaking with Beet.TV, he envisages a future industry in ...

image
Rubicon’s Stevens Sees Retailers Becoming Publishers

CANNES — If you thought it was just media companies that were selling automatic online advertising, think again. Retailers are also becoming media companies, and they are using programmatic to do it. Programmatic ad tech vendor Rubicon Project’s international GM Jay Stevens tells Beet.TV he ...

image
Video and Mobile Primed for Media Disruption, Havas’ Dominique Delport

CANNES — Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Havas Media Group, in this interview with Beet.TV about the future of video advertising. Consumers are engaging with video on nearly every platform and ...

image
Embrace Programmatic or Be Left Behind, Carat’s Jarvie

CANNES — It’s a given that the massive change in consumer habits and their interaction with new devices is causing great ripples in the ad business too. The byproduct of that change is the widespread creation of new technologies, says Euan Jarvie, Executive Director at Carat Global, in an ...

image
Teads Finds Success with Bet on Video Viewability

CANNES – When Paris-based Teads launched back in 2011, there was very little conversation about the viewability problems around video advertising, but that has changed and the bet by co-founder Bertrand Quesada looks like it is paying off. The company has recently raised a $30 million round and has ...

image
We Are “Short Step” to Full Automation of Advertising Transactions, PHD’s Cooper

CANNES – The  rate of change in the automation of advertising buying and selling and the industry will reach full automation in short order, say Mike Cooper, Worldwide CEO of Omnicom’s PHD media agency unit.   In the interview he also comments on the unprecedented number of media agencies in ...

image
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters

CANNES – Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a particular time. Xaxis, the automated media buying unit of GroupM, launched a product last year called Xaxis Sync. It  synchronizes TV ads and serves related ...

loader