Jun Group, an opt-in video platform that helps brands drive video views on video content, has seen siazable growth in mobile over the past couple of years. At the Beet.TV executive retreat earlier this month, we spoke with CEO Mitchell Reichgut who spoke about this mobile boom, as well as how Jun Group’s service works.
Reichgut explained that Jun Group is able to provide brands with millions of engaged views through their rewards-based video platform. Viewers opt-in to watch videos in exchange for virtual currency, entertainment content, and other rewards.
Viewers actually choose to watch and, as a result, Jun Group has seen very high completion rates and action taking, and is also able to target customers very precisely, from age, gender and geography to specific interests. Reichgut says “When they opt in for a reward, they’re much more likely to spend time with you and tell you the stuff you need to know.”
On the mobile front, Reichgut tells us that toward the end of last year and into this year there has been “an explosion of interest on the brands’ part in mobile—specifically tablets, but smart phones as well. For the past three years or so, going back to early 2010, mobile has been about 30 percent of our business. Last year it jumped to 50, and this year we expect it to go up to 70.”