While publishers like Dailymotion, and big advertising agencies like Digitas are getting fast-increasing demand for native or branded video projects from agencies and brands, the creative direction, or the “brief” on these opportunities, are generally open ended.
This is an exciting challenge and opportunity says Joe Tartaglia, SVP of Sales in this on-stage conversatin with moderator Ashley Swartz. Also in this segment are Kevin Gentzel, of NDN and Digitas SVP Stephanie Sarofian.
Saraofian suggests that some of the most effective solutions around branded advertising must happen in real-time, often in reaction to breaking news.
The segment was from the Beet.TV executive retreat in Vieques earlier this month.