AOL, one of the largest syndicators of news/lifestyle/entertainment videos from a range of publishers, will soon launch a platform for marketers to broadly distibute branded content.
The new platform will be introduced at the upcoming Digital New Fronts, says Charles Gabriel, VP for Video Sales, in this interview with Beet.TV
The new platform has been created to meet the needs of marketers who are seeking large audiences a for the fast-growing sector of branded or so-called “native” entertainment.
We spoke with Gabriel at the recent Beet.TV executive retreat.
Disclaimer: Beet.TV has a commercial syndication agreement with AOL.