Dow Jones Grows Video Traffic 4X In Last Year

13-03-01-01-48.jpg
By on 02/01/2013 12:12 PM @daisywhitney

Dow Jones has grown its digital video traffic by four times in the last year, says Rahul Chopra, VP of Video Programming at Dow Jones, during a recent interview with Beet.TV at the Wall Street Journal offices in New York. The growth comes in part from a wider reach; Dow Jones videos are now distributed across 30 platforms, including Apple TV, Roku and XBox, up from 12 in 2011.

Chopra estimates that Dow Jones is producing four to five hours of live video each day, but still derives a lot of views from on-demand video. The spikes come in the morning, driven by short news pieces, and in the evening when in-depth video features dominate. Video also helps to reach new audiences, he explains. “It’s a way to introduce our brand to a younger audience, first movers, tech savvy, 30- to 35 year-old, highly social highly mobile,” he adds.

Other distribution partners include YouTube. Chopra says on election night its videos earned more than 1 million views on that site.

-Daisy Whitney

Recent Videos
image
First-Party Data Helps Meredith With Video Content Strategy

First-party data is critical to deliver video content to the right audiences, says Laura Rowley, VP of Video Production and Product for the Meredith National Media Group, a media and marketing company serving women, in an interview with Beet.TV. Meredith has grown its video viewership in the last year to 30 ...

David Moore, Xaxis recut
The Next Big Thing at WPP Digital: “Creative Optimization”

In 2015, WPP’s large portfolio of digital agencies, tech providers and content companies, which are fully or partly owned by WPP,  will be organized into a “complete” offering that can “compete with any company in the world,” says David J. Moore, President of WPP Digital and ...

image
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’

The social TV app formerly known as “Zeebox” has ambitions to offer advertisers new experiences, after rebranding to “Beamly” earlier this year. First launched in 2011, Zeebox helped viewers learn and talk about shows during live broadcast. But it expanded to VOD and a greater female ...

image
Second Screens Yield Vital Data for TV Networks

The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact with a ...

image
Addressable Tools Will Drive Programmatic TV, Videology’s Scott Ferber

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who ...

image
AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down ...

image
Out-Stream Gives Slate 10x Video Ad Boost

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject ...

image
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability ...

image
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the ...

image
Nielsen-Adobe Deal on Track for 2015 Digital Ratings

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the ...

image
WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this ...

image
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a pair of videos. The campaign has generated some hefty social media views. So what was ...

loader