As the flagship property at Gannett, USA Today’s recent Web site revamp will likely serve as a prototype for other Gannett properties. At the Beet.TV executive retreat earlier this month, we heard from David Payne, Senior VP and Chief Digital Officer with the Gannett Company, who spoke with Rob Norman, Chief Digital Officer at GroupM Global, about the new ad/content platform as well as measurement challenges in a digital world.

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