The Internet-connected car could become more mainstream as GM and AT&T have announced plans to install fast, 4G connetions into most 2014 GM models.
At CES this year, the advent of the conneted car was of considerable interest to marketers. In this video, we interviewed Rob Norman, Global Chief Digital Office of GroupM, the giant media holding company, We interviewed him at the Audi booth where he explains how the Internet-connected car may emerge as marketing medium
We have republished that interview today.
Posted on 02/26/2013 at 8:00 AM by Beet.TV