Exciting News and Wild Horses, All Here at Beet.TV

By on 01/22/2013 10:40 AM @

Here’s the big news and various updates from the Beet world:

I have bootstrapped Beet.TV with the support of the boutique PR firm I founded 20 years ago. The staff, and my partner Kent Holland in particular, have allowed me to grow it over the past seven years. And I am grateful.

Now, with Beet.TV squarely on its feet, I have sold the PR firm to ASGK, the Washington-based communications firm founded by former White House advisor David Axelrod. You can find the report here in Mediabistro. Very exciting for Kent and super gratifying for me.

Now, it’s all Beet all the time – and here’s what’s up with us.

Achtung: We’re in Berlin Tonight!

Brian Papish, our Berlin-based producer, will be shooting @TheEuropas. Stay tuned.

A Big CES!

We had an extraordinary CES, covering everything from the emergence of the “second screen,” to Web originals, to new advertising strategies around connected TV’s. Huge thanks to our sponsors including Starcom MediaVest for this series; YuMe who sponsored our series with GroupM; and this series sponsored by Rovi.

Special thanks to the entire Beet crew – including our amazing host/commentator Ashley Swartz, correspondent Megan O’Neill, writer Daisy Whitney and our crack shooters and editors Luke Burns, Josh Hayes, Brian Papish. Great job, all. You can find our entire CES coverage right here.

Leadership Series with FreeWheel

We have just completed this leadership video series with several of our industry’s leading digital publishing execs from AOL, CNN BBC, ESPN and others. Check this out.

Heading to Vieques Next Week

Speaking of milestones, this may top it: Our second annual Beet Retreat. It will be an extraordinary two-day executive retreat of 30 leaders in our industry. The event is Februay 1 and 2 on Vieques at the W Retreat & Spa. We will be streaming on February 1. Try to catch it live – but we will have a massive amount of videos published over the next few weeks. Thanks to Dailymotion for being our presenting sponsor. (The video on this post is of wild horses eating mangoes on Vieques.)

Big Data Leadership Summit at NBC News on February 12

We are back in New York for a three-hour summit on big data and its impact on the contextualization of content and the emergence of more effective advertising. Great crew including NBC News Chief Digital Officer Vivian Schiller, Forrester principal analyst Joanna O’Connell, New York Time R&D chief Michael Zimbalist and RAMP CEO Tom Wilde. You can find details here. Thanks to RAMP for sponsoring.

Much More Ahead

Later next month, we will be heading to Scottsdale to cover the IAB leadership conference for Videology, then to Chicago for a summit on February 28 on programmatic buying at VivaKi an event sponsored by TubeMogul.

In March, we’re off to to SXSW. In April, we’re in Cannes for MIPTV and London for the FT Media Summit. Whew!

That’s the update from here – please keep us posted on your world. To keep up, follow us on Twitter at @beet_tv and you can subscribe to our daily email blast here.

Recent Videos
image
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

Viewability, the recently-defined metric that defines whether an online ad slot is really viewable by consumers is a wholesale change for the industry – but its benefits may be blunted as too many platforms are vying to help advertisers capitalize, according to Ziff Davis CEO and IAB chair Vivek Shah. ...

image
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

LONDON — Mobile video heralds a chance for advertisers to reach consumers who may appear to be distracted or in the outdoors – but who are actually highly engaged and watching TV, according to Weather Channel international yield and programmatic Daniel Young. “It’s personal,” Young ...

image
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth

They are two of the best-known names in online video service provision – and now they are coming together as one. Video streaming service Ooyala, itself now owned by Australian telco Telstra, is acquiring its video advertising peer Videoplaza. The buying company says the deal “allows Ooyala to ...

image
Videology Opens TV Practice To Make Buying Smarter

Videology has established a strong profile for itself by helping TV ad buyers make intelligent decisions to buy online video ads. Now it wants to help them buy good old fashioned TV ads in the same way. The New York-based company is opening a dedicated TV practice. As CEO Scott Ferber tells The Wall Street ...

image
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

CHICAGO – Ad network Jun Group’s CEO Mitchell Reichgut “recoils” when he hears about auto-playing ads, the new format being picked by Facebook and others to deliver video messages. But that doesn’t mean he won’t try introducing interruptive ads of his own. ...

image
Facebook is Redefining the Value of of Video Autoplay, Vivek Shah

Historically, videos which start automatically on Web pages and in mobile apps can be offensive to users, but the approach taken by Facebook by setting videos to autoplay without sound, is an important step forward for publishers and marketers, says Vivek Shah, chairman of the IAB and CEO of Ziff Davis, in ...

image
Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

CHICAGO – Put your money where your mouth is. That’s the new mantra of digital ad execs who believe gaining free audiences by building viral social audiences is over. “There is an urban myth of organic reach, of something going viral,” Mindshare digital innovation and strategy MD Jim ...

image
AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video

For the giant insurer AETNA, a majority of its advertising budget is spent on digital media and at least 10 percent of the total spend going to programmatic video, says Gary Templeton, head of media,  in this interview with Beet.TV With advent of the Affordable Health Care Act, AETNA has been focused  on ...

image
Brand Pair-Ups with Publishers Can Drive Key Metrics, Maxus’ Bahler

CHICAGO — Working with a publisher partner can be a smart strategy for branded content, especially to drive awareness and visibility, says Spencer Bahler, Managing Director-Chicago at Maxus in an interview with Beet.TV. “We have some challenger brands we represent and we look to partnerships to ...

image
Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G

CHICAGO — Coca-Cola’s groundbreaking small world machines campaign has won awards and reached around the world, but it wasn’t easy to pull off. The goal of the branded content effort was to showcase corporate responsibility but also bridge borders, says Vincent Geraghty, EVP and Executive ...

image
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

Marketers may be moving in to an era when they no longer pay for advertising based on the likelihood of reaching a number of people of a particular kind – but based on actual end product sales as a result. AOL recently acquired two companies in the “attribution” space which will enable this ...

image
Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

In the age of smart glass everywhere, what’s the difference between a TV and a phone anymore? Comcast Cable wants to give its subscribers value by offering them content from their home TV on devices out of home. In this video interview, the company’s video services SVP and GM Matt Strauss tells ...

loader