Exciting News and Wild Horses, All Here at Beet.TV

By on 01/22/2013 10:40 AM @

Here’s the big news and various updates from the Beet world:

I have bootstrapped Beet.TV with the support of the boutique PR firm I founded 20 years ago. The staff, and my partner Kent Holland in particular, have allowed me to grow it over the past seven years. And I am grateful.

Now, with Beet.TV squarely on its feet, I have sold the PR firm to ASGK, the Washington-based communications firm founded by former White House advisor David Axelrod. You can find the report here in Mediabistro. Very exciting for Kent and super gratifying for me.

Now, it’s all Beet all the time – and here’s what’s up with us.

Achtung: We’re in Berlin Tonight!

Brian Papish, our Berlin-based producer, will be shooting @TheEuropas. Stay tuned.

A Big CES!

We had an extraordinary CES, covering everything from the emergence of the “second screen,” to Web originals, to new advertising strategies around connected TV’s. Huge thanks to our sponsors including Starcom MediaVest for this series; YuMe who sponsored our series with GroupM; and this series sponsored by Rovi.

Special thanks to the entire Beet crew – including our amazing host/commentator Ashley Swartz, correspondent Megan O’Neill, writer Daisy Whitney and our crack shooters and editors Luke Burns, Josh Hayes, Brian Papish. Great job, all. You can find our entire CES coverage right here.

Leadership Series with FreeWheel

We have just completed this leadership video series with several of our industry’s leading digital publishing execs from AOL, CNN BBC, ESPN and others. Check this out.

Heading to Vieques Next Week

Speaking of milestones, this may top it: Our second annual Beet Retreat. It will be an extraordinary two-day executive retreat of 30 leaders in our industry. The event is Februay 1 and 2 on Vieques at the W Retreat & Spa. We will be streaming on February 1. Try to catch it live – but we will have a massive amount of videos published over the next few weeks. Thanks to Dailymotion for being our presenting sponsor. (The video on this post is of wild horses eating mangoes on Vieques.)

Big Data Leadership Summit at NBC News on February 12

We are back in New York for a three-hour summit on big data and its impact on the contextualization of content and the emergence of more effective advertising. Great crew including NBC News Chief Digital Officer Vivian Schiller, Forrester principal analyst Joanna O’Connell, New York Time R&D chief Michael Zimbalist and RAMP CEO Tom Wilde. You can find details here. Thanks to RAMP for sponsoring.

Much More Ahead

Later next month, we will be heading to Scottsdale to cover the IAB leadership conference for Videology, then to Chicago for a summit on February 28 on programmatic buying at VivaKi an event sponsored by TubeMogul.

In March, we’re off to to SXSW. In April, we’re in Cannes for MIPTV and London for the FT Media Summit. Whew!

That’s the update from here – please keep us posted on your world. To keep up, follow us on Twitter at @beet_tv and you can subscribe to our daily email blast here.

Recent Videos
image
How Bank of America Is Reaching Millennials via Vice and Pinterest

CANNES — In an effort to reach millennials, Bank of America turned to a platform and a publisher that people don’t closely associate with financial services: Pinterest and Vice. The conversation with Vice CEO Shane Smith began in Cannes a year earlier and led to a video series the bank is sponsoring ...

image
Civolution’s Teletrax Focuses On TV-Synced Digital Ads

CANNES — After Philips bought out its part-owned UK video watermarking company Teletrax in 2008, it rolled it up in to a new unit called Civolution, which also offered TV event audience measurement and second screen functionality. Now Civolution has sold off the latter pieces to Kantar, it is ...

image
E-commerce Huge: Our Competitor is Walmart, Not other Media Agencies, GroupM Chair Irwin Gotlieb

CANNES — The ad spend on paid media has dramatically dropped over the decades, representing one of the biggest evolutions in the marketing business, Group M’s Irwin Gotlieb tells Maria Mandel, VP Marketing at AT&T AdWorks, during this leadership session with AT&T AdWorks on “The ...

image
Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains...

CANNES — Social platforms have made some big announcements in recent weeks, with both Twitter’s Project Lightning and Snapchat’s 3v Advertising due to usher in auto-playing, full-screen videos. You might expect that vertically-oriented video would present a challenge to advertisers, who, ...

image
Omnicom And Partners Push Ads To Drive Commerce: Nelson

CANNES — A common theme out of the recent Cannes Lions advertising festival is advertisers’ quest to turn messages in to actual ecommerce sales. That’s what agency Omnicom’s digital CEO Jonathan Nelson is shooting for, too, with big partners. “We’re huge partners with ...

image
How Choice Enhances Ad Engagement: true[X]’s Levy

CANNES — TV ads aren’t as effective as they could be online because viewers instinctively want to be able to exert choices over otherwise passive content. That’s according to an ad exec whose company enables that functionality. “We have incredible budgets for television commercials. ...

image
VivaKi’s Bertozzi Sees Advertisers’ Programmatic Confusion Dissipating

CANNES — The rise of automated, super-targeted advertising known as “programmatic” has been complex and fast. Sometimes, ad tech players have not helped themselves by obfuscating their offering in obtuse language. But one of the key execs in the space says he observers advertisers ...

image
Yahoo Now Reaches 188 Million Video Viewers: Utzschneider

CANNES — Yahoo arrived at Cannes last month ready to talk about video and programmatic. Lisa Utzschneider, the company’s SVP-Sales, Americas, observed that Yahoo’s video offerings now run the gamut from long-form original content (such as a custom opportunity for Honda in “Community”) to short ...

image
Ad Fraud Is An Erupting Volcano: Bank of America’s Paskalis

CANNES — After a couple of years of estimates that upwards of 30% to 50% of online ad impressions may have been fraudulently served by nefarious bots, it has begun to seem like platforms have gotten across the problem. Try telling that to Lou Paskalis, who holds the marketing purse strings as Bank of ...

image
Vivaki, Cadeon: How Ad Agencies Are Rebooting Their Programmatic Ops

CANNES — For businesses that have often preached the dangers of operating in “silos”, it’s ironic how siloed ad agencies’ programmatic ad tech operations have been within their own companies. But that is now changing, with a couple of big agency initiatives to reboot how their ...

image
Bloomberg Focused On Hiring For Digital Age: Caine

CANNES — The ongoing digital explosion is shaking up operations for publishers and broadcasters around the world, and that means recalibrating the skills you need in your team. What does that mean for one of the world’s biggest business information media companies? Asked by Mindshare NA Chief ...

image
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’

The whole of the communications business is being shaken up – and yet, one thing will remain exactly the same. “In 10 years time, as today, ideas will be king,” according to ad agency holding group Publicis’ CEO Maurice Lévy. Speaking with Beet.TV, he envisages a future industry in ...

loader