LAS VEGAS - With some 24 million American homes with Internet-connected TV’s an ten million more by the end of this year, the new medium is getting the attention of advertisers at CES, says Christie Hartbarger, VP for Strategic Alliances at YuMe, the video advertising technology solution provider, in this interview with Beet.TV
We caught up with her at the LG booth. YuMe is working on advertising integrating with LG. The California tech firm is also working with media agencies including GroupM on a number of projects including a Smart TV channel for American Express which is seen in the background of this clip.
Editor’s Note: This video was produced as part of a series about CES sponsored by YuMe.