Tinopolis’ Programming Head Touts Video as Powerful Learning Tool

By on 12/06/2012 10:12 PM @

BERLIN — "People have always been using film as a tool for learning," says Adam Salkeld, Head of Programming at Britains' big TV production house Tinopolis

At the Online Educa conference in Berlin, Salkeld spoke with us about how film has been used as a learning tool in the past, as well as how new technologies are changing the ways in which videos are, and should, be used for education.

The former BBC television producer says that, "since the advent of e-learning, perhaps we’ve been concentrating a little bit too much on getting the technology right and understanding this new medium, that the video segments have perhaps been left behind a bit on our list of priorities."

A focus on technology, paired with the fact that today nearly all of us have our own high quality video cameras in our pockets has lead to a flood of educational video material.  Viewers will have to choose which content they want to watch and use and it is the professional-quality, creative content that is going to stand out.

"It’s time now for the learning sector to start thinking about video in a more creative way – not just as a method of recording lessons or passing a classroom session onto students in a completely linear way, but thinking about how video can be used creatively to help the learning process."

Megan O’Neill

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