SAN FRANCISCO — U.S. television viewers have begun watching more connected TV over the past few years, with products like Roku and Vizio’s smart TVs on the rise.
However, the U.S. is still behind Europe when it comes to the adoption of the connected TV lifestyle. At the Smart TV and Multi-screen Advertising Summit in San Francisco, Shirlene Chandrapal, European and US VP Mobile and Connected TV at SmartClip, tells us, “In the space of connected television, Europe is definitely leading.”
At SmartClip, a video and brand advertising network with a presence across twenty countries, Chandrapal works closely with both the European and U.S. connected TV markets. In the video interview, she explains the differences between these markets and why Europe, particularly the UK and Germany, is excelling.
“If you look at the UK market, it’s one of the markets where digital advertising is bigger than TV advertising and has been since 2009. We have a very different TV offering, which has resulted in every single piece of TV content being available on multiple devices to consume on a catch up basis. So we have a legacy of being a very digitally sophisticated nation.”
Chandrapal also discusses the differences between connected TV technology, services and devices in the US and Europe, and gives a preview of what SmartClip has planned for the coming year.