The addressable TV business has made strides in recent months with investments led by Starcom and DirecTV, as well as set-top box buys from the Obama campaign, and that will likely usher more spending in targeted TV in the year ahead, says Dave Morgan, CEO and Founder of Simulmedia, an audience ad network and TV targeting technology firm, during an interview with Beet.TV. We caught up with Morgan for a deep dive into the latest progress in addressable ads, as well as the challenges in this area of digital and TV marketing in the year ahead.

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