VH1 Launches Artist Discovery Platform; Builds on Viacom Music Group Social Site

By on 11/14/2012 1:42 PM @daisywhitney

Viacom Music Group  expanded the reach of a musician-centric multi-screen platform with a broader launch of Artists.MTV to now include VH1 in addition to MTV, says Shannon Connolly, Senior VP of Digital Music Strategy at Viacom. Launched over the summer, the platform has led to a doubling in time spent on the sites, she tells Beet.TV in an interview.

“This is the way for artists to get featured on TV across our social and digital footprints,” she says. “We have almost 60 million fans who come to our sites each month.”

The new Artists.VH1 platform lets artists showcase their music across VH1′s on-air and digital properties, with the first on-air integration slated for the 2012 VH1 Divas on December 16 at 9 pm. Artists.MTV launched in August and since then nearly 10,000 musicians have signed up for pages and the site has generated more than 3.3 million visitors. Each fan spends about four minutes on the site.

Artists are using the pages to grow their fan base by building off the existing traffic to MTV.com and VH1.com, and interact directly with fans, Connolly says. Both signed and unsigned artists can use the service and add videos or songs for streaming, as well as make social media connections. Next up, Viacom Music Group plans to launch Artists.CMT, as well as companion mobile apps.

Connolly adds that her strategy group looks at the metrics from the artist pages each day and shares them with the music supervisors and programmers at the networks. “It’s also a way to be featured in digital franchises,” she says.

Daisy Whitney

 

Recent Videos
image
Viacom’s Spina Wants Unified Social Data Measurements

A single currency for measuring the impact of social interactions with brands would help eliminate confusion in the marketplace, says Viacom Media Networks’ integrated marketing EVP. “There’s a collection of third-party data reporters in addition to first party,” Dario Spina tells ...

image
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

LAS VEGAS – America’s patchwork TV provider landscape means linear’s move to data-driven digital ad trading is not happening as quickly as in some other parts of the world, says video ad tech vendor Videology. “We’re very complex (in the US), there’s a lot of people ...

image
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

LONDON — More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M’s data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads ...

image
Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. ...

image
A Revolutionary Apple TV? Don’t Expect too Much, IDC Analyst Greg Ireland

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this ...

image
Ericsson Taps Elemental Technologies for “Virtualized Encoder”

LAS VEGAS  –   As part of Ericsson’s expansion into cloud-based video encoding with its “Virtualized Encoder Solution,” it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show. We sat down with Ericsson’s Giles Wilson, Head of TV ...

image
Qualcomm is Shipping MPEG Dash Enabled Chips on All Android Devices

LAS VEGAS –  Semiconductor manufacturer Qualcomm is now shipping all Android devices with MPEG Dash implementations — and some phone manufacturers (OEM’s) are enabling the new video streaming standard, says Aytac Biber, Video Technology Product Manager, in this interview with Beet.TV Aytac ...

image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

image
Dolby Readying “Cinema-Like” Audio for Mobile Video

LAS VEGAS – With the advancement in second-screen and mobile technology as companies like Apple and Amazon rolled out mobile devices that could support high-definition video, consumer expectation for high-quality sound on their tablets and phones increased, says JC Morizur, senior director of professional ...

image
Live Video Streaming Format MPEG Dash Embraced by Akamai, Google, Adobe, Microsoft others

LAS VEGAS – MPEG Dash — the emerging live video format for cross-platform streaming, has picked up considerable traction over the twelve months with the participation of major players including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai, explains Will Law, Chief ...

loader