Beet Activity: 36 Hours Monaco, Leadership Series in Production, Readying for CES, and the Big Beet Retreat

By on 11/26/2012 8:36 PM @

I hope you had a happy Thanksgiving.  Had a good one here.  I wanted to catch up on some developments and fill you in on some upcoming plans.

Monaco Media Forum

We had a hugely  productive, 36-hour trip, to Monaco where we produced 30 clips with folks from Adobe, Akamai, AlphaBird, AOL, BuzzFeed, Tumblr, Orange, Taboola, Digitas, Revision3, Magnify, the Weather Company, Viacom, VivaKi, Videology and more.

You can find several of the clips here — with more to be published.

IMG_4090It was great to hang out at night with two of the the very best digital media journalists, Robert Andrews of paidContent/GigaOM (r) and Brian Morrissey of Digiday (l). Both were at the Forum to moderate sessions.

Oh, and I moderated a panel with AOL, AlphaBird, GlibHippo and Videology — highlights to be published soon.

Many thanks to our good friends at AOL On for sponsoring our coverage.

And congrats to Spencer Reiss and the crew at the Forum for putting on another great show this year.

Leadership Series In Production for FreeWheel

We are currently in production for a series on digital video leaders presented by FreeWheel.  Stay tuned for that.

Heading to CES with GroupM and YuMe

We are planning for a very exciting CES this year.  We will be starting off with a tour of the show floor with GroupM Chairman Irwin Gotlieb.   Our CES tour video series is being sponsored by YuMe.

We will be covering the International Academy of Web Television Awards — and so much more at the big show.  Hope to see you there.

Beet Retreat 2013 will be Amazing!

For the second year, we will be doing our executive retreat at the W Retreat and Spa in Vieques, Puerto Rico.

The speakers line-up includes GroupM, MediaVest, Digitas, AOL, Bloomberg, Bravo/NBCUniversal Dailymotion, Gannett,  Jun Group, Kit Digital, MIT’s Technology Review, NDN, Reuters, Taboola, the Washington Post Company, Zeebox and more.

The group is limited to 30 particpants.  If you would like to suggest a participant, please let me know, andy(at)beet.tv

That’s about it for now.   Please let me know what’s up with you.

Andy Plesser

 
Recent Videos
image
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’

The social TV app formerly known as “Zeebox” has ambitions to offer advertisers new experiences, after rebranding to “Beamly” earlier this year. First launched in 2011, Zeebox helped viewers learn and talk about shows during live broadcast. But it expanded to VOD and a greater female ...

image
Second Screens Yield Vital Data for TV Networks

The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact with a ...

image
Addressable Tools Will Drive Programmatic TV, Videology’s Scott Ferber

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who ...

image
AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down ...

image
Out-Stream Gives Slate 10x Video Ad Boost

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject ...

image
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability ...

image
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the ...

image
Nielsen-Adobe Deal on Track for 2015 Digital Ratings

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the ...

image
WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this ...

image
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

CHICAGO — DigitasLbi’s “Perceptions Of Care” video campaign for Whirlpool has won rave reviews from ad watchers, after the agency worked with popular web publisher Upworthy to craft the campaign as a pair of videos. The campaign has generated some hefty social media views. So what was ...

image
More Data Needed For Personalized Ads: SMG’s Lichtenberg

CHICAGO — Digital ads can begin to reach individual consumers with specific messages based on unique characteristics – but only if computers know enough to target them, says one ad agency exec. “When I think about the future of video, I think about more personalized experiences,” SMG ...

image
The Problem With Video Pre-Rolls: Teads’ Jim Daily

CHICAGO — It’s only natural that online video advertising takes after television advertising – after all, both media are about moving pictures. But, whilst the forms may be similar, advertiser results can vary across each, according to a tech exec. “It’s a similar experience to what ...

loader