Beet Activity: 36 Hours Monaco, Leadership Series in Production, Readying for CES, and the Big Beet Retreat

By on 11/26/2012 8:36 PM @

I hope you had a happy Thanksgiving.  Had a good one here.  I wanted to catch up on some developments and fill you in on some upcoming plans.

Monaco Media Forum

We had a hugely  productive, 36-hour trip, to Monaco where we produced 30 clips with folks from Adobe, Akamai, AlphaBird, AOL, BuzzFeed, Tumblr, Orange, Taboola, Digitas, Revision3, Magnify, the Weather Company, Viacom, VivaKi, Videology and more.

You can find several of the clips here — with more to be published.

IMG_4090It was great to hang out at night with two of the the very best digital media journalists, Robert Andrews of paidContent/GigaOM (r) and Brian Morrissey of Digiday (l). Both were at the Forum to moderate sessions.

Oh, and I moderated a panel with AOL, AlphaBird, GlibHippo and Videology — highlights to be published soon.

Many thanks to our good friends at AOL On for sponsoring our coverage.

And congrats to Spencer Reiss and the crew at the Forum for putting on another great show this year.

Leadership Series In Production for FreeWheel

We are currently in production for a series on digital video leaders presented by FreeWheel.  Stay tuned for that.

Heading to CES with GroupM and YuMe

We are planning for a very exciting CES this year.  We will be starting off with a tour of the show floor with GroupM Chairman Irwin Gotlieb.   Our CES tour video series is being sponsored by YuMe.

We will be covering the International Academy of Web Television Awards — and so much more at the big show.  Hope to see you there.

Beet Retreat 2013 will be Amazing!

For the second year, we will be doing our executive retreat at the W Retreat and Spa in Vieques, Puerto Rico.

The speakers line-up includes GroupM, MediaVest, Digitas, AOL, Bloomberg, Bravo/NBCUniversal Dailymotion, Gannett,  Jun Group, Kit Digital, MIT’s Technology Review, NDN, Reuters, Taboola, the Washington Post Company, Zeebox and more.

The group is limited to 30 particpants.  If you would like to suggest a participant, please let me know, andy(at)beet.tv

That’s about it for now.   Please let me know what’s up with you.

Andy Plesser

 
Recent Videos
image
AOL CEO Armstrong’s Big Idea: ‘The Reverse Economy’

If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. ...

image
Branded Content Key Focus of Digital Media, BoA Says

AUSTIN — Advertising has moved well beyond the thirteen-week cycles of the past and into branded content as the focus for the future, says Anne Finucane, Global Chief Strategy and Marketing Officer at Bank of America, in this interview with Beet.TV. “What’s here to stay is being able to ...

image
Ogilvy’s Shelly Lazarus on Long-Term Career Success

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to one with customers. Now, that’s a reality and presents an enormous opportunity for the industry and those leading the digital charge. “When I was ...

image
Horizon CEO Koenigsberg on the Transformation of the Media Agency

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep ...

image
Starcom’s CEO Donohue & “New Establishment” Brand Airbnb

AUSTIN — One of the benefits of working with “new establishment brands” is they come to media planning without any baggage attached to them that iconic marketers often have to deal with, says Lisa Donohue, CEO at Starcom USA, in this interview with Beet.TV. As an example, she points to ...

image
Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

AUSTIN — With two of broadcast TV’s satirical news-meisters heading to pastures new this year, is online video yet in a position to move in and occupy the space? We may find out on April 3. That’s when Huffington Post launches The HuffPost Show – but, in time, the online media ...

image
Viewable Ads Are Up By 30%: GroupM’s Montgomery

AUSTIN — If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to be viewed by human users. Since then, industry bodies have taken great strides to iron out the problem, whilst ad tech vendors are selling ad buyers on ...

image
FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

AUSTIN — Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatically through its FourFronts program, an extension of its private marketplace. FourFronts enables marketers and agencies to reserve video inventory with ...

image
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty

AUSTIN — Some brands want to know the ins and outs of the new ad-buying platforms they are using, others are happy to stay hands-off – both should get what they want, according to a video ad tech platform exec. The trend is gathering amongst brands who want to take on more of the work of their ...

image
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

AUSTIN — Many digital media executives expect it is only a matter of time before “programmatic” advertising – the collection of techniques which automate online ad-buying and which has taken hold in the display ad world – will work its magic on television. Indeed, many tech and ...

image
“Persistence And Pivoting:” Keys To Success For Videology’s Scott Ferber

This time last year, Forbes magazine wrote Scott Ferber “has what it takes to be world-class business builder”. After all, six years after founding the online ad network Advertising.com with his brother in 1998, a 35-year-old Ferber sold the company to AOL for a hefty $495m. Many a founder would ...

image
OpenX Puts Ad Fraud Detection On Consumers’ Computers

There are several techniques for identifying what has become the scourge of the internet for advertisers – code that fires up web pages just to ensure ads are displayed for which a buyer must pay. Now online ad tech vendor OpenX is trying a twist on fraud detection, with a third-generation iteration ...

loader