MONACO — UBM plc, the London-based corporate parent of PR Newswire, is powering the syndication of customers videos via a network of thousands of Web sites and providing tools to “socialize” video campaigns for customers, says David Levin, CEO, in this interview with Beet.TV
While PR Newswire has provided links to video files for many years, the new efforts, which began in beta last year, provides new ways for marketers to reach audiences and initiate transactions. It has already beocome a multi-million dollar business, Levin says.
We interviewed him at the Monaco Media Forum.
Andy Plesser
