Flingo Bets on Social TV Apps in Smart TVs

By on 11/20/2012 1:01 PM @daisywhitney

Less than 10% of the time people spend watching connected TVs is with over-the-top and virtual services, while more than 90% is still with traditional programming, and that ratio won't likely change soon, says Ashwin Navin, CEO and Co-Founder of social TV software firm Flingo, in this interview with Beet.TV

"People are watching more TV than they ever have. You could say today is the golden age of TV," he says in an interview with Beet.TV.

Flingo is a software embedded in smart TVs that enables social communication — essentially, social apps for TV. "It complements the traditional experience. We built software to rapidly identify the shows people are watching," he says. Flingo's technology can detect what viewers watch and then communicate that information to a TV, tablet, computer or smart phone to make it easier for consumers to interact socially with others about the show. Mark Cuban is one of the investors in Flingo.

The goal of the service, Navin tells Beet.TV, is to make traditional TV and the ads in it more engaging. "We believe that we can transform the traditional ad business on TV into something that looks more like the direct ad business so advertisers can close the loop, and we think that can have a massive impact." Flingo's TV partners include Fox, A&E, Showtime and others.

Daisy Whitney

Recent Videos
image
IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors

While publishers and advertisers are essential in agreement over what constitutes a “viewable” digital advertisement, the technology for measuring ‘viewability” is a big problem, with multiple tech vendors coming with vastly different findings, says Randall Rothenberg, CEO of the IAB ...

image
Marketing Industry Chief: Ad Fraud Must be “Put to Its Death”

Speaking in blunt terms, Bob Liodice, President and CEO of the ANA,  the nation’s trade association for advertisers, says that his group has had enough and wants no part of criminal activity where dollars are being diverted in various ad fraud scenarios.   He says the industry needs to deal with this ...

image
Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

Making your video ad shareable doesn’t just mean a wider audience – it increases its chances of stimulating real marketing outcomes, says Richard Kosinski, president of video measurement agency Unruly Media. That company produces the Viral Video Chart and tracks how videos are watched and ...

image
Innovid Rolls Out New Targeting Tools

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant ...

image
Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

The US TV business has moved another step closer to selling its advertising programmatically, with 15 small broadcast networks signing up to allow programmatic buying by clients of IPG Mediabrands’ Magna Global investment unit. Its data-driven ad targeting capabilities will be used by small networks ...

image
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study

French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites. Now it is using a study commissioned from Nielsen to claim it outperforms its competitive video ad format ...

image
Google’s AdX Bigger Than Global Stock Markets: Vanderzee

It is often said that the “programmatic” shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to Wall Street. But, on one measure, it’s already bigger than that. “The number of transactions now on the DoubleClick Ad Exchange, if you ...

Martin Sorrell - media rev thumbnail
Making the “Media Revolution:” IPG’s Roth, WPP’s Sorrell, AOL’s Armstrong...

The role of the media agency is dramatically changing with entrance of “biased” tech companies, says Michael I. Roth, CEO of Interpublic Group. He says the role of the unbiased, “agnostic”  media agency is more important than ever. Sir Martin Sorrell, CEO of WPP, says that there will ...

image
Audience Buying Ushers in Changes for Premium Publishers, SMG’s Delaney

Audience buying does not signal the end of premium publishing, but it is ushering in changing ways of doing business, says Mac Delaney, SVP of Programmatic at SMG Global, at the recent Beet.TV executive retreat.  Efficiencies, pricing, yield and CPMs are radically morphing, but publishers are still creating ...

image
Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz

PHOENIX — The rash of new ad tech platforms we have seen over the last couple of years is designed to wring greater efficiency, better targeting and lower costs out of ad buying. All of that appears to be stacked in favor of ad buyers, not ad sellers – so is the sell side disadvantaged in the ad ...

image
Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke

PHOENIX — What’s the future of “programmatic”, the collection of targeting and trading technologies currently revolutionizing display advertising, when it comes to television and video? It boils down to “four buckets”, says video ad tech platform ...

image
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner

PHOENIX — Rocket Fuel’s acquisition of data management platform X+1 was one of the more talked-about M&A deals in 2014. So why did the programmatic platform do the deal? To give customers a single, constantly-connected platform, says Rocket Fuel’s global partnerships VP David Skinner. ...

loader