The surfacing up of actionable metadata on the new Amazon Kindle HD with the tools called X-Ray, is one of most significant, of the new launch, says analyst Ashley Swartz in her weekly commentary on Beet.TV
While limited at the launch to surfacing related information on films, the tool will likely be used to serve contextual advertising, she says.
Swartz is the founder of Furious Minds, a New York-based digital consultancy and former head of the interactive television practice at Digitas.
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In beauty retail, standing out means more than just offering the best products; it involves creating an experience that resonates with consumers and advertisers alike. In this video interview with Beet.TV, Alyson Soderberg, Sr. Director at UB Media, the advertising arm of Ulta Beauty, shared her insights into what she sees as the advantages of the […]
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MIAMI — Snap Inc., the company behind the popular platform Snapchat, is redefining its relationship with agencies through the newly launched Snap Advanced Partner Program. This initiative is set to grant agencies premium services, access to exclusive betas, and a voice in shaping the platform’s product roadmap. “This is a benefit for our most strategic agencies […]
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The allure of retail media is not lost on anyone with a finger on the pulse of the advertising world. Especially for retailers, retail media networks have become a beacon of profitability in a sea of rising operational costs. But what does this mean for the industry at large? In this video interview with Beet.TV, […]
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LAS VEGAS – It’s not too late for retailers to start selling advertising if they haven’t already. In many ways, being a later mover is advantageous for retailers who can benefit from the learnings of others. “Building really strong relationships with the merchant team, the marketing teams, operations…those really strong foundation relationships will really help […]
MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]
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LAS VEGAS – Walgreens, the storied drugstore chain founded in Chicago in 1901, took a bigger step into the digital age with the founding of its retail media network in 2020. Walgreens Advertising Group, or WAG, is another way for the company to connect customers with trusted brands. “I always wanted to be part of […]
SAN JUAN, PR – An estimated $11.1 billion this year will be spent on political advertising in the United States as Donald Trump and Joe Biden vie for second terms as president. Amid the barrage of political ads, independent or undecided voters will seek reliable, fact-based news – and that’s a good reason for consumer […]
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