COLOGNE — European publishers and sites are often highly focused on the brand control and safety features when inking online video deals, said Kirk McDonald, President of PubMatic, a sell-side platform. Beet.TV's correspondent Ashley Swartz caught up with McDonald  in this video interview taped at the DMEXCO conference for a deep dive into premium, remnant and other types of inventory as well as on the rise in real-time bidding in Europe.

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