AMSTERDAM – At the IBC show
in Amsterdam, Ericsson showcased new consumer
insight and multi-screen solutions designed to meet the growing demand for
social TV and the changing television landcscape.
We interviewed Fabio Murra, Head of TV Portfolio Marketing
and Compression at IBC to learn more about Ericsson’s multi-screen offering.
Murra explained that
“consumer demand is changing.” The
latest ConsumerLab TV &
Video Consumer Trend Report, released by Ericsson last month, revealed that
62 percent of television viewers use social media while watching TV, 67 percent
use tablets, smartphones or laptops for TV viewing, and 60 percent use
on-demand services on a weekly basis.
Ericsson’s multi-screen solution aims to serve this growing market for
the social TV experience.
The offering, which Murra
says “brings together Ericsson’s capability in video compression, in system
integration and management, and in back office management,” delivers a brand
new model for advertising, next-generation collaborative user interfaces for
multi-screen TV, multi-screen Cloud PVR that allows time-shifting for TV on
multi-screen devices and more.