SAN BRUNO, CA – YouTube has an Internet-connect bus in India, streaming the London 2012 Olympics to many small villages who lack television or Internet access. It is rolling through the country until August 13. The bus is equipped with several monitors where visitors can select which of 10 Olympic streams to watch.
It's part of a big marketing effort by the Google to distribute major live events in India which recently have included the French Open and the Indian Premiere League. More on the YouTube bus published in the Indian publication B2C.
YouTube is streaming the London 2012 Olympics to some 64 nations, which we reported Monday.
Last week, we sat down with Lee Hunter, Global Head of Brand Marketing at YouTube about the project in India and other Olympics-related topics.