Iranian and Russian 24-Hour English-Language News Channels Gaining Traction via the Web, Russia is Huge on YouTube

By on 07/20/2012 7:56 AM @beet_tv

LONDON – State-supported, English-language  Russia Today (RT) and Iran’s Press TV are building a “loyal following” via the live news aggregator Livestation, says the company’s CEO Lippe Oosterhof in this segement from the recent Beet.TV video journalism summit at the Financial Times.

The London-based company takes the satellite feeds of several international broadcasters and delivers them globally via a Web site and mobile apps.  Oosterhof says his company takes a non-political approach to bringing news sources to the company’s platform.

Russia Today is distributed via Livestation as well as on its own global site as is the Teheran-based Press TV.

Russia TV is YouTube Star

Russia Today has built a huge following on YouTube with 13 million monthly views with some 300K subscribers.

According to the OpenSlate, the new marketplace that ranks “quality” of YouTube channels, Russia Today has the top score of the major news organizations on YT.

Andy Plesser

Disclosure:  Livestation was a co-sponsor of the event at the FT.

 

Recent Videos
image
TV, Online Video Collision Accelerating: Brightcove’s Gaydon

AMSTERDAM — TV and online video are colliding – and the result will benefit both sides, according to an exec at the epicenter. “We’re starting to see the convergence between the digital landscape and broadcast gather momentum,” video technology platform Brightcove‘s EMEA media ...

image
TV Is Becoming Online Video: Adobe’s Allison

AMSTERDAM — All of traditional television is ready to be delivered using the same mechanisms as online video, says Adobe’s video spokesperson. “IPTV continues to grow all the time,” Adobe Primetime evangelism senior manager Steve Allison tells Beet.TV in this video interview recorded ...

image
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk

COLOGNE — Advertisers expect an extension of quotas governing television content to soon encompass online video, dampening digital advertising prospects. “There will be a big change in the video landscape in China in the coming months,” Xaxis Asia-Pacific MD Michel de Rijk told Beet.TV in ...

image
Carat’s Rhind Welcomes Better Video Segmenting

COLOGNE– Bigger scale and smaller segments are helping entice advertisers in to the online video space, says media planning agency Carat. In this video interview with Beet.TV at DMEXCO, global chief digital officer Anthony Rhind welcomes moves by big platforms to satisfy buyers’ wishes for more ...

image
Programmatic Video Ads Set for Big Growth in Europe, AOL’s International Chief Explains

COLOGNE – Programmatic video advertising around video on demand, which encompasses some 50 percent of the UK market today, will grow in Europe to some 75% in the months ahead, says Graham Moysey, Head of AOL International, in this interview with Beet.TV He shares observations on the various market ...

image
JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative

COLOGNE — Digital creative is on the cusp of a transition that will be driven by data and new forms of distribution, says Jeff Benjamin, Former Chief Creative Officer at JWT North America,  in an interview with Beet.TV about the future of video. “There is a theme of data-driven creativity with ...

image
Growing Demand For Video Quality Tests Networks: Akamai’s Michel

AMSTERDAM — Networks are going to have to get smarter in the future if they are going to cope with booming demand for high-quality video, says network technology group Akamai. “Demands of audiences are going to increase, expecting broadcast-levels of quality,” Akamai product marketing ...

image
Investment Banker Terence Kawaja: M&A in Digital Space to Quicken with Strategic Investors

COLOGNE –  The pace of M&A in the adtech sector will heat up in the months ahead with the entrance of big, new strategic investors, says Terence Kawaja, CEO and Founder of the New York-based boutique LUMA Partners. We interviewed him last week at the DMEXCO show where he delivered a speech on the ...

image
Total Transparency Can Hinder Ads: Xaxis’ Moore

COLOGNE — Ad buyers are increasingly calling for outright and advance understanding over where they place ads. But, in the data frenzy, you can know too much, suggests WPP’s Xaxis chairman David Moore. “There’s a lot of misconception about transparency,” he tells Videology CEO ...

image
RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin

COLOGNE  – Programmatic video ad tech platform SpotXchange says its sale of a stake to broadcast group RTL is a “huge validation” of the space, as it aims to take the new-wave ad-trading techniques to a much wider audience. “We’ve got better control, better insights - but ...

image
Google’s Chip Hall Reveals ‘The Programmatic Playbook’

COLOGNE, Germany – Google’s DoubleClick Ad Exchange buyer development head thinks he has the recipe to create “a very nice virtuous cycle where every (ad) impression is smarter than the last”. Chip Hall calls it “the programmatic playbook, and he tells Beet.TV about the five steps ...

image
BuzzFeed’s Jonah Peretti: Native Advertising is Not Easy

COLOGNE –  BuzzFeed, has pioneered “native advertising” as it has long eschewed conventional display banners.  While “native” is widely cited as an emerging monetization strategy for publishers, it’s not easy to do, there is a “high bar” to reach success, ...

loader