YuMe Launches Video Ad Platform Solution for Smaller Publishers

Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video advertising with minimal expertise.

 
 

Discovery Closes Acquisition of Video Web Studio Revision3, Here’s Why

Discovery Communication's acquisition of San Francisico-based video Web studio Revision3, which was announced early last month, has closed. 

 
 

Canal+ Shows Draw Millions of Facebook Fans – Readies “Second Screen” Rollout

PARIS — French premium channel Canal+ is exploring a range of second-screen applications and opportunities for its news, entertainment and scripted programming, the network's Fabienne Fourquet, Director of New Content, tells Beet.TV in this video interview.

 
 

Brands Willing to Pay Blended Pricing Models for Video, Ogilvy’s Doug Scott Says

PARIS — Appointment viewing is a thing of the past and advertising will move to more blended pricing models, says Doug Scott, President of Ogilvy Entertainment, in an exclusive interview with Beet.TV on Monday.

 
 

Starcom Readies Campaign for Honda on Xbox

LONDON — Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the connected TV capabilities of the Xbox, the agency's Oliver Newton, Head of Strategic Partnerships, tells Beet.TV in this interview.

 
 

American Express “Unstaged” Online Video Live Concerts Drive Card Growth, Digitas’ Beeching

PARIS — Branded entertainment is driving customer acquisition for American Express via its Unstaged concert series, says Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, the digtal agency for American Express, in this interview with Beet.TV

 
 

Discovery’s Digital Chief: Revision 3 Deal May Dictate TV Content

Discovery Communications has officially accquired web TV network, Revision 3. The online video service may soon dictate part of the channel’s analogue content, depending on show and audiences says its digital chief officer, J.B. Perret, in this interview with Beet.TV

 
 

MTV’s New Digital Strategy Grows Show Fanbase Off-Season

MTV's new digital strategy, 'Storytelling Without Borders,' is now allowing fans greater engagement with their favorite shows, off-season, says its GM for digital media, Kristin Frank, in this video interview with Beet.TV

 
 

Facebook Fanbase Inspires MTV’s New Marketing Campaign.

When season one of MTV’s hit show Teen Wolf’s fanbase grew to almost one million, MTV’s marketing team decided to give the captive online audience a nudge in the right direction, with a digital ‘bridge’ strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview with Beet.TV

 
 

Adobe’s Big Digital Video Play: Serving Content and Ads Across Multiple Devices

LONDON – Whilst consumers are watching increasing amounts of video across multiple digital devices, publishers and advertisers are faced with extraordinary challenges in serving content and advertising effectively.

 
 

GroupM’s Bologna: Digital Video Needs Better ROI Metrics For Online To Equal TV Ad Dollars

Agencies need more consistent ROI measuring tools  and knowledge of digital video quality, for television ad dollars to fully transition to online says GroupM's Managing Partner and Director, Emerging Communications, Mike Bologna, in this video interview with Beet.TV

 
 

comScore’s Media Evangelist: TV Shows’ Facebook Videos Are Dangling Carrots

TV shows that extend the offline viewing experience for audiences on Facebook, via video and “dangle the carrot,” are most successful in driving audiences to owned media, says comScore’s Media Evagelist, Eli Goodman, in this video interview with Beet.TV

 
 

BBC Worldwide Digital Chief: Future Apps Will be Outside the “Stores”

LONDON – Whilst the BBC Worldwide has made a considerable efforts around creating Apps for the Apple iOS and Android platforms, the future of Apps will be more Web-centric, in an HTML5 framework, says Daniel Heaf, MD and EVP for Digital, in this interview with Beet.TV

 
 

The Guardian Gains Six Million Active Users via Facebook’s Open Graph

PARIS –Implementing Open Graph, the Guardian newspaper has built an audience of some 6 million users on Facebook who regularly share articles and check in, says Amina Belghiti, Head of Platform Partnerships, New Markets, Facebook, in this interview with Beet.TV

 
 

THOUSANDS OF LIVE STREAMS FROM SYRIA: THE EMERGING CORPS OF BAMBUSER USERS

LONDON – Mainstream news broadcasters are airing user generated content from Bambuser's live video service to bring audiences breaking news from areas of conflict that has restricted media access, says its Executive Chairman, Hans Eriksson.

 
 

Financial Times Video Chief: Video Is a “Shop Stall” For The Global Paper

LONDON – The Financial Times video offering is a sort of a “shop stall” for audiences who are less savy about the paper and a way to bring them into the fold, says Global Video Editor, Josh de la Mare, in this interview with Beet.TV

 
 

Ooyala Raises $35 Million Investment for Global Expansion

PARIS – Ooyala, the U.S. based provider of digital video services, has raised $35 million in a new investment round, the company's biggest single raise.  

 
 

Facebook ‘Likes’ Lift Consumer Behavior, comScore Research Reveals

Exposure to earned and paid media on Facebook can change consumer purchase behavior, comScore's latest white paper, The Power Of Like,' finds.

 
 

Paris Digital Entertainment/Media Conference Starts Monday with Randi Zuckerberg, others

PARIS — UbiQ, a new digital media and entertainment conference will debut in Paris this  coming week with several highlevel speakers including Randi Zuckerberg, Machinima’s Allen DeBevoise, Ooyala co-founder Sean Knapp and some 60 others who will be part of the conference at the historic Palais Brongnairt.

 
 

Taboola’s CEO: Autoplay Works Best On Video Pages

Autoplay works best on video pages rather than article pages, say Taboola’s CEO, Adam Singolda, at Beet.TV’s recent video news strategy session.

 
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