YouTube Selling Multi-Million Dollar Channel Sponsorships, Report

YouTube is selling channel sponsorships to brands for $4-6 million, according to a report in Adweek.

In November at the Monaco Media Forum we interviewed YouTube's global sales VP Lucas Watson about YouTube's new channel strategy and the opportunity for brands. We have republished that interview today.

Tomorrow, an ambitous fashion and beauty channel U Look Haute will launch on YouTube. The channel is being produced by the LA-based Web studio/agency EQAL. Featured on the series are the young fashion superstars Elle and Blair Fowler. We spoke with the sisters last fall about how they built their brand on YouTube. We have republished that interview on this page.

By Beet TV on April 2, 2012 @

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