Veteran ABC News Exec Paul Slavin Finding the Formula for Web Video at Big Health Site

By on 04/03/2012 8:24 PM @beet_tv

Paul Slavin, the veteran news producer and executive at ABC News who left the network last year, joined the big health destination site Everyday Health where he is creating an ambitious slate of video for the Web and television.

Last night, the New York-based company launched its own YouTube channel as part of the new partner’s program.

Earlier in the day, we spoke with Slavin, whose title is SVP and General Manager for News,  about the site’s mix of programming for the Web and for broadcast (it has 30 minute show on ABC Televison).  He shares his view on the  opportunities for Web publishers to succeed with a variety of styles, format and content —  targeting audience from micro to mass.

The company is ramping up its production quickly by hiring a large staff or television professionals and building two studios, he says in this inteview.  Until earlier this year, the big health portal had very little original video.

According to the most recent comScore numbers, Everyday Health has nearly 28 million unique monthly visitors, placing it as the 39th most popular Web destination in the United States, ahead of Netflix and the Washington Post.

More on Everyday Health up on TV.exchanger.

Andy Plesser

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