Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouTube channel earlier this month. Beet.TV connected with Day at the Digitas NewFront in New York this week to talk about her YouTube channel and what it takes to be successful with sponsors.
She shares advice on opportunities for funding, on finding the right balance between creativity and working with brands, and the differences between the Web and TV. That includes providing mechanisms for feedback, comments and community. "My shows aren't meant to be passively consumed like a TV show, but meant to educate or inspire viewers to go buy a book, or get a tabletop game, or get a weird trapeze lesson or to tell stories with their children," she tells us in this video interview.