The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV.
The company also uncovered several interesting trends regarding social activity for shows, news and live events, such as how Facebook is a more popular social venue for animated shows than Twitter. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the iPad app from TV listings service Veronica Magazine in Holland, which might prove an interesting template for how to weave social buzz into a program guide. In related news, video discovery service Digitalsmiths announced this week that it's building in real-time buzz to the recommendations it delivers to its customers. For more details, check out this week's New Media Minute.
-Daisy Whitney
Editor's Note: Daisy's New Media Minute is produced and published separately from Beet.TV. We are pleased to publish it regularly here. AP
