NFL, NBC Sports and Verizon Wireless Ready the First Mobile Super Bowl

Subscribers to Verizon Wireless will be able to watch Sunday's Super Bowl game live on their smartphones in what will be the first time the game is streamed live to mobile -- as well as to PCs and tablets via the Web.

Mobile consumption of NFL programming is enjoying "triple digit growth" year-over-year, says Hans Schroeder, SVP for Media Strategy, in this interview with Beet.TV at the league's Manhattan headquarters.

The NFL began streaming games in 2005 with Sprint and switched to Verizon for the 2010 season. 

Andy Plesser