Digital sports media property Perform has added new syndication partners for its video player including Los Angeles Times, Sporting News on AOL, New York Newsday, and others, and those additions will help keep the now-public company on pace for more growth in 2012, the company’s Juan Delgado, Managing Director of Americas, told Beet.TV during a recent interview.
The U.K.-based Perform licenses sports programming and then syndicates it via an embeddable video player to more than 1000 sites worldwide, including TV stations, newspapers, radio stations and others. With more than 14 million unique viewers in the U.S. across its syndication sites, Perform ranked as the 3rd-largest property in the online sports category, behind ESPN and Cinesport, according to comScore’s December 2011 Video Metrix ranking.
In its lineup, Perform has sports including Major League Baseball, NBA, NHL, NASCAR and most college sports. The company also launched a college sports highlight program last summer as part of its video syndication content.
Delgado said the company was on track for 50% revenue growth in 2011 and expects that pace to continue this year. “Before [these sites] weren’t really monetizing sports video. We give them premium content monetized at premium CPMS,” he said. Perform sells the ads in the video player and splits the revenue with distributors.
