Wednesday, January 25, 2012
Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, YuMe-Nielsen Study Finds
A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad network YuMe found in its latest study. The company partnered with Nielsen to study effectiveness of a cross-platform campaign on behalf of media agency PHD.
The campaign paired a $500,000 online video buy with a $2.6 million TV buy, resulting in a 22% jump in brand recall and a 33% increase in message recall. For more details and metrics on the campaign, check out this week's New Media Minute.
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I still dont c d effectiveness of a cross-platform campaign on behalf of media agency PHD.
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I think the increase is so good. I see this increasing even more in the future. The hard work has really paid off so m