A combined online video TV ad campaign boosted reach by 14% and frequency by 18% while reducing the overall cost of impressions, online video ad network YuMe found in its latest study. The company partnered with Nielsen to study effectiveness of a cross-platform campaign on behalf of media agency PHD.
The campaign paired a $500,000 online video buy with a $2.6 million TV buy, resulting in a 22% jump in brand recall and a 33% increase in message recall. For more details and metrics on the campaign, check out this week's New Media Minute.
Posted on 01/25/2012 at 9:00 AM by Daisy Whitney