Friday, January 27, 2012
Blip's Steve Woolf: Web Video Success Comes from Targeting "Narrow Niches"
LAS VEGAS - Steve Woolf, VP of Content for Blip.tv, says that success in creating original Web video content comes from targeting and connecting with "narrow niches" of special interest groups.
We caught up with him earlier this month at the International Academy of Web Television Awards at CES.
Blip.tv won the IAWTV Award for best video platform. While the win wasn't a true industry triumph as neither YouTube or Vimeo were nominated, it was a clear acknowledgment by the Academy for the big video site's role in cultivating so many aspiring web creators.
The site served 300 million video views in December, Woolf told me today via email.
Andy Plesser
Disclosure: Beet.TV uses Blip.tv as its primary publishing platform and has a commercial arrangement.
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