Gearing up for increased demands for political news in 2012, NBC News has launched a portal for all the network's shows (on both NBC and MSNBC), news reports and for Web-only programming, explains Vivian Schiller, Chief Digital Officer of NBC News, in this interview with Beet.TV.
The interview was conducted Wednesday, on the sixth floor of the NBC News headquarters, where the Rockefeller Center Christmas tree twinkled in the background.
Schiller says that the viewer demand for video news and interest in advertisers is "insatiable." NBC News, with so much content already being created for television, is well situated to grow its online franchise.
MSNBC.com, which is jointly owned by NBC Universal and Microsoft, has the most video news views of any site, according to October's comScore.
Schiller joined NBC News in July after having served as CEO of NPR and General Manager of the NYTimes.com.
For more on Schiller and the new politics site, find this feature in the Nieman Journalism Lab by Justin Ellis.