Thursday, December 15, 2011
Finnish Broadcast Chief: The Problems with Native Apps, the Upside of HTML5
The proliferation of native Apps, individually scripted for over 100 different devices, is creating big problems for content distributors and will lead to an over-crowded user interface, says Lauri Kivinen, CEO of Finnish Broadcasting, in this interview with Beet.TV.
Finnish Broadcastsing, the nation's public broadcaster, has embraced a more "generic solution" to serving content to multiple devices by using HTML5
He cites the success of the Financial Times in using HTML5, and not native Apps, as a successful strategy.
We interviewed him recently in New York.
Andy Plesser
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There is so much that you can get from html5. The options are endless with it. If you have not tried you need to.
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There is so much that you can use this for. The options are endless for this. Keep up the good work.