While video is becoming increasingly pervasive on news sites, what is it that makes visitors hit that play button? According to the top video editors at the Wall Street Journal, CBS News and The New York Times, the motivation comes by providing a surprise, the unexpected scoop or a unique viewing opportunity.
These were the comments of Shawn Bender, Editorial Director for Video at the Wall Street Journal Online; Ann Derry, Editorial Director for Video and Television for The New York Times, and Dan Farber, editor-in-chief of CBSNews.com.
This is an excerpt from the Beet.TV Leadership Summit on video news creation and discovery. It was taped last month at the New York studios of Livestream.